"This was - hands down - the best and most helpful seminar I attended at the Iceland Writer's Retreat (at which all of the sessions were simply excellent)."
"Alda’s knowledge of the self-publishing world is voluminous, and she is so generous with her time and information."
Going Indie - Unlock Your Path to
Indie Publishing Success!
Discover the Freedom and Empowerment of Becoming an Independent Author
Have you considered self-publishing a book but have no idea where to start?
You may have heard that publishing your own book is easier than ever, yet at the same time be confused about how to begin, where to publish, and how to reach readers and establish yourself as a successful author.
If that sounds like you, Keep reading 👇
I used to be exactly where you are now
I dreamed of making a living as a writer of books that people wanted to read.
For years I tried to get published, but received almost exclusively rejections.
It got to the point where I was DONE—ready to give up on my dreams of being a published writer. I had serious doubts about my talent and feared that no one wanted to read what I wrote.
I stopped submitting to agents and publishers, and started writing a blog. I was so lacking in confidence that I did not tell anyone about my little venture for a whole month, and in fact did not use my full name on the blog for two years.
Today, 15 years later, I am a successful independent author of eleven books and run a thriving author business—something I never could have envisioned back in those days when I was so sure that no one wanted to read my books, much less pay good money for them.
Throughout the last 15 years, I have learned to navigate the indie publishing landscape and use the ever-growing list of tools and technology developed to help independent authors succeed.
It has been a magical journey of incredible rewards. ✨
Now I want to help you do the same: move from nervousness and self-doubt, to confidence and self-assurance, as you write and publish your own work!
It is time ⏰ to stop waiting for approval and validation of others!
It is time to claim your power and put your work out there for others to find!
I know that you wrote your book because you believe that someone, somewhere, needs to hear what you have to say.
Or because you are a great storyteller and you know that we need stories that resonate with us and mirror our own lives. ❤️
Whatever your reasons for writing, your book deserves an audience.
👉 Indie publishing can unlock your path to success!
A recent survey commissioned by the Alliance of Independent Authors showed that more than 2,000 indie authors surpassed $100,000 in royalties from Amazon KDP in 2022.
On average, independent authors today earn more than traditionally-published authors and their incomes are growing year-on-year, while that of traditionally-published authors is declining.
Perhaps you are thinking “Oh! I am not tech-savvy enough and cannot possibly do everything required to publish my own work”.
Well, I created 'Going Indie' for you
“Going Indie” cuts through the confusion and gives you the clarity needed to successfully create and publish your book.
It is an online, on-demand course, meaning that you can go through the material at your own pace and leisure in the comfort of your own home. It will be available for you to access for two years from the date of purchase.
I have taught this course a number of times, most recently live at the acclaimed Iceland Writers Retreat in May 2024. This is what some of the participants had to say:
This was - hands down - the best and most helpful seminar I attended at the Iceland Writer's Retreat (at which all of the sessions were simply excellent). The amount of content offered for such a short session was impressive, and the facilitation was professional, engaging and comprehensive. Six months after the course, I have actively used and applied the ideas and resources shared, which has influenced the trajectory of my work in a strategic way. I am a professor with expertise in adult pedagogies - and it is very rare for me to attend a course and not have some form of constructive suggestion / feedback. However, there was nothing I could identify to further improve - other than making it more readily available to others. Excellent content, great delivery and an experienced instructor with vast expertise on the topic. Five stars!
Rebecca Nelems
"It was eye-opening and inspiring. It really shifted my perspective and was empowering. It made me realize that I don't need a publishing company to tell me if my story is worth telling or not. Also, I loved seeing the process, the workshop took me from the beginning to an example of a finished product. I haven't started the self-publishing journey yet, but that road doesn't seem murky or mysterious anymore. Also, it just gives me so much more confidence that if a publisher passes on my project for any reason, that's ok.
The workshop was both informative and inspiring. It presented the macro and micro aspects of indie publishing well at the same time.
I'd recommend this course to anybody who is interested in writing and publishing, whether through the traditional or indie route. It should be required viewing for all authors. There seems to be a whole new world out there and not knowing all of our options is a disservice to ourselves and the field.
Seriously, take this course!"
Dan Roh
I would like to give the course, "Going Indie", my recommendation. The course lived up to expectations. The instructor is a wealth of information and I consider myself lucky to have found this course. I had no idea how much a person can do on their own in publishing. The material is very orderly, one thing leads to another and I thought everything was well explained.
Birna Guðrún Konráðsdóttir
I strongly recommend this course by Alda Sigmundsdóttir - "Going Indie". You can go through the material at your own pace and absorb the very important information that Alda presents in a very meaningful way, long enough for me to publish my own book. It worked!
Þorvaldur Óttar Guðlaugsson
Alda’s knowledge of the self-publishing world is voluminous, and she is so generous with her time and information. It was such a privilege to be able to learn from her.
Cathryn Bauer
The indie publishing landscape is brimming with opportunities for you to share your story with the world—on your terms!
With indie publishing, you have the freedom to make every decision about your book—from its cover design, to the marketing strategy, to the launch date—without having to wait for someone else's approval.
❌ No more holding out for responses or needing to compromise your artistic vision.
❌ No more settling for royalties that barely cover the extent of your hard work.
Instead, you will embrace:
✅ Creative Freedom: As an indie author, you are the creative director of your work—from conception to cover to marketing and sales.
✅ Higher Royalties: Learn how to keep up to 70% of your book’s sales, compared to just 10-25% in traditional publishing.
✅ Direct Reader Engagement: Build genuine relationships with your audience through social media, newsletters, and live events.
✅ Business Savvy: Approach publishing like an entrepreneur, treating your books as long-term assets with multiple streams of income.
Are you ready to turn your writing and publishing dreams into reality?
What You Will Learn on This Course:
With 28 video lectures in nine modules, plus downloadable resources, this course will give you a roadmap to becoming a successful independent author. We discuss:
The Essentials of Indie Publishing. Understand the key differences between indie publishing and traditional publishing, and why indie authors are earning more and retaining full rights to their work.
Choosing the Right Platforms: Get insider tips on where to sell your books (or not)—from Amazon and Apple Books to subscription services like Storytel.
How to Publish in Multiple Formats: Whether you want to publish ebooks, audiobooks, paperbacks, or hardcovers, I’ll walk you through what is required for each.
How the publishing industry is changing: Learn about the latest trends in publishing and how to leverage those to your advantage.
Marketing & Promoting Your Books: Discover how to engage directly with readers, build your fan base, launch a book, and promote your books through newsletters, social media, and strategic partnerships.
Who This Course Is For:
This course is for anyone interested in the newest trends and opportunities in book publishing, whether the aim is to publish independently, or to learn about exciting new developments. This course is for you if, for instance, you are:
Tired of submitting to agents and publishers and are ready to take matters into your own hands
Am author looking to maximize your earnings by retaining the rights to your books
An author who wants full creative control over your work
An experienced author ready to explore new publishing opportunities outside traditional models
An entrepreneur or influencer and want to leverage books as part of your business or brand
A business owner who wants to publish product manuals or guides for your staff or customers
Ready to Become an Independent Author?
Join thousands of successful authors who have taken the leap into indie publishing and never looked back.
Enroll now for USD 299.00
Satisfaction Guarantee
If this course does not meet your expectations, contact us within 14 days for a full refund.
From Rejection to Success:
My Indie Publishing Journey
Meet Alda, Your Instructor
After years of facing traditional publishing rejections, I took control of my destiny and became an independent author. Through blogging, self-publishing my first book as a simple PDF, and leveraging platforms like Amazon Kindle, I went from dreaming about being an author to living the dream. Now, with 11 books published in multiple formats, I’ve achieved the creative freedom and financial independence I once thought was impossible.
And the best part? You can do it too!
I taught my first course in authorpreneurship in 2014, and since then the indie publishing world has become incredibly sophisticted, with a wealth of tools and technology to help authors along on their indie publishing journeys. I have kept a close watch on new trends and leveraged many of them to my advantage. I cannot wait to share my knowledge and experience with you!
Some of my books:
Frequently Asked Questions ❔
This course isn’t just about theory—it’s practical, actionable, and built from my own personal success in indie publishing. You’re not just getting content, you’re getting a blueprint for success from someone who has navigated the landscape before you. Plus, with over a decade of experience, and success stories from others who’ve taken this course, you’re in expert hands.
Every author wonders if their work is ‘good enough.’ One of the great things about indie publishing is that there are no gatekeepers to make that judgement. You simply make your book the best it can be, put it out there, and see if it resonates with readers. This course will take you through the steps needed to do that. You may be surprised beyond your wildest dreams!
Although you will need to know some basics, you don’t need to be a tech whiz to be a successful indie author. Today there are so many tools available to simplify the process. For example, e-books once had to be coded “by hand” but now there are apps into which you can enter your text and they will generate a beautiful e-book for you. I explain all of this on the course with clear and easy instructions, and tell you which apps you will need and where to find them. Should you still feel overwhelmed, I also suggest websites where you can outsource the work to others who have more experience.
I completely understand how overwhelming the process of publishing your own work can feel. That's why this course breaks it down into manageable, bite-sized pieces. You’ll get step-by-step explanations and instructions, plus a full list of resources, allowing you to make progress at your own pace without feeling rushed or bewildered. Think of this course as a map to help you navigate the indie publishing world with confidence.
I have been there too, doubting whether success is possible. But with 11 published books and a thriving indie business, I’m living proof that it works. And it’s not just me—thousands of authors have found success through indie publishing. This course equips you with the tools and insights to turn your dream into reality. Plus, I offer a satisfaction guarantee—if you don’t find value in the course, you can contact us within 14 days for a full refund.
One of the biggest advantages of this course is that it doesn’t just stop at publishing—it gives you tips and suggestions for marketing your book, too. Authors approach marketing in different ways, depending on their aptitude, comfort zone, and of course the nature of their book. I explain all this on the course, giving tips on building a fanbase, growing an email list, and promoting through social media, newsletters, and strategic partnerships. Even if you’re starting from scratch, the tools you’ll gain from this course will help you build lasting relationships with readers.
This is a common fear, but keep in mind that success as an indie author doesn’t happen overnight. It’s a journey, and with the right strategy, as well as consistency and commitment, you can build your readership over time. The course will teach you how to maximize your visibility and sales potential so you won’t be publishing in the dark. With the support and resources from “Going indie” you’ll have everything you need to get your work in front of the right people.
While traditional publishing has its allure, the landscape has changed dramatically. The question of whether you are independently or traditionally published has become immaterial—your readers do not care, as long as you are writing books they want to read. Today, indie authors are able to be in direct contact with their readers and are, on average, earning more than traditionally-published authors. They also retain full rights to their work, along with creative control. In fact, many successful authors are now choosing the indie route because it gives them the freedom to publish faster, engage directly with readers, and earn higher royalties. In short, going indie gives you the opportunity to be completely in control of your career.
Not at all! In fact, starting this course before you finish writing is a great idea, as it will give you a clear roadmap for what comes next. That way you can align your writing with your publishing goals from the outset. Plus, you’ll get a head start on learning how to publish, market, and sell your book, so by the time you finish writing, you’ll be ready to launch with confidence.
There's no better time than now to begin on your indie publishing journey!
Join thousands of successful authors who have taken the leap into indie publishing and never looked back.
A small sample from the course
ALDA SIGMUNDSDÓTTIR
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